tag:blogger.com,1999:blog-13975530.post7756033311232395236..comments2023-09-22T13:45:50.991-04:00Comments on Ohio Media Watch: WHBC's Early Talk DebutOhio Media Watchhttp://www.blogger.com/profile/07003503894299610300noreply@blogger.comBlogger33125tag:blogger.com,1999:blog-13975530.post-36144955457200691202007-03-26T21:38:00.000-04:002007-03-26T21:38:00.000-04:00I'm sure the audience was saying the same thing to...I'm sure the audience was saying the same thing today, Wait until the book comes out. <BR/><BR/>LOL.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-39146834107724425342007-03-26T20:59:00.000-04:002007-03-26T20:59:00.000-04:00The last poster is absolutely correct. Look at th...The last poster is absolutely correct. Look at the strides David Lee Roth has made since he took over for Howard Stern a little over a year ago. When he started, he was horrible! Today, well, NCX hasn't really recovered. I guess they should have given him three years to "find his audience". Anyone want to bet there will be a "new" format on 1480 this time next year? I am calling my shot (these posts are archived, right?): WHBC-AM goes to a 6 share 12+ (from a 10.7) in the Spring '07 book. Somebody get me a doctor (Van Halen reference)! But they'll be number one in their demo (55+).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-67206726093981335352007-03-26T19:25:00.000-04:002007-03-26T19:25:00.000-04:00Lest we forget..this is Day One..Save your dirt th...Lest we forget..this is Day One..<BR/><BR/>Save your dirt throwing for July or January when the first books come out..one day does not a conclusion make..Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-50730286999091725972007-03-26T18:59:00.000-04:002007-03-26T18:59:00.000-04:00Agreed, did some listening today. Yikes. Somebody ...Agreed, did some listening today. Yikes. Somebody tell Miller how to say "W" Dennis Miller here on 1480 Duby-a HBC. <BR/><BR/><BR/><BR/>Turn off the lights the, party's over.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-16692485019067286892007-03-26T17:46:00.000-04:002007-03-26T17:46:00.000-04:00WHBC AM and FM......R.I.P.WHBC AM and FM......R.I.P.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-66151886349834397872007-03-26T13:09:00.000-04:002007-03-26T13:09:00.000-04:00My biggest suprise with WHBC-Am is not doing local...My biggest suprise with WHBC-Am is not doing local news/local talk at least on Saturday mornings from 6am to noon or 1PM when the Indians, Ohio State, etc. primarily play. It wouldn't cost much (two hosts) and would have nice cume and ratings. National sports talk on Saturday mornings? A 0.2 share Men 25-54. Not a way to win.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-15482781228181010232007-03-26T13:03:00.000-04:002007-03-26T13:03:00.000-04:00"Will HBC AM be affected? I would say so, but will..."Will HBC AM be affected? I would say so, but will HBC FM be affected? It might loose some cume, but really in the end..it wont fall far from the top. Dont expect RQK, KDD, HLO or HOF to ever be in the #1 position, its just not going to happen.<BR/><BR/>I really see this as a battle between QXK, ZKL and HBC FM to fight for".<BR/><BR/><BR/><BR/>LOL, LOL, LOL. Now that's comedy!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-23471967152441887512007-03-26T12:05:00.000-04:002007-03-26T12:05:00.000-04:00''Don't tell me WHLO even has a chance to be in th...''Don't tell me WHLO even has a chance to be in the top 5..if so you're crazy''...<BR/><BR/>Perhaps if you'd get your nose out of the ''Market Research'' you hold so dear, and look at actual Arbitron numbers for the last three years, you'll see all you need to know about why WHBC-AM has gone talk..<BR/><BR/>Limbaugh and Hannity on WHLO-AM were either beating WHBC-AM or tying them in Middays and Afternoon Drive in P25-54 and Men 35-64..it had become a trend, and somebody in Denver finally noticed it..<BR/><BR/>The real test is going to come on weekends..since it would seem on the surface that WHBC-AM will shift from local talk to national sports--with no local news or local content, other then high school sports, to speak of..<BR/><BR/>This is the other part of the overall equation..will Fox Sports deliver 18-34 and 25-54 Men..if it can..then all to the good..if it can't--listen for the alarm bells coming from South Market..Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-998409347398495902007-03-26T11:04:00.000-04:002007-03-26T11:04:00.000-04:00So far the small amount of "news/talk WHBC" I've h...So far the small amount of "news/talk WHBC" I've heard is dull as hell, BUT — it is local. If it becomes another wall-to-wall syndication outlet, it will fail. Local and dull trumps syndicated and flashy. This is Canton, after all. Plenty of other stations flood the market with slick, professional talk radio. Local focus, more than any specific form of content, is WHBC's unique selling proposition.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-43179956168829621122007-03-26T10:25:00.000-04:002007-03-26T10:25:00.000-04:00You guys and gals make me laugh. Radio has been re...You guys and gals make me laugh. Radio has been researched to death and you're calling for market research in a market the size of Canton. All this to see if a dying AM should drop music and pick up talk? Duh!<BR/><BR/><BR/>I'd question the need for WHBC/Nexmedia to do any market research. All it would take is listening to the market for a few days, perhaps just even hours. <BR/>A GOOD pd, something they've lacked with the turnover, would know just by listening this was the route to go. <BR/>This is just a guess and only a guess...I'm sure they'd much rather have Limbaugh. <BR/><BR/>Why did WHBC not get Dr. Laura? That would have been an easy pull from WCER. <BR/>Dave Ramsy? Same thing. <BR/><BR/>Clear Channel OWNS Critical Mass Media, the company that DOES all or almost all of their market/music research. <BR/><BR/>Getting the $$ for a market study or an AMT is not all that hard. It's just moving dollars around. <BR/><BR/>I'd question the need for WHBC/Nexmedia to do any market research. All it would take is listening to the market for a few days, perhaps just even hours. <BR/>A GOOD pd, something they've lacked with the turnover, would know just by listening this was the route to go. <BR/>This is just a guess and only a guess...I'm sure they'd much rather have Limbaugh. <BR/><BR/>Why did WHBC not get Dr. Laura? That would have been an easy pull from WCER. <BR/>Dave Ramsy? Same thing.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-59965896761407322712007-03-26T10:07:00.001-04:002007-03-26T10:07:00.001-04:00wow...listening to Ponder and I can tell in the fi...wow...listening to Ponder and I can tell in the first 15 seconds..<BR/><BR/><BR/><BR/>this is going to really blow.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-10108758690390724612007-03-26T10:07:00.000-04:002007-03-26T10:07:00.000-04:00DING!!!!!!!!Why do people listen to 1480 WHBC. Ne...DING!!!!!!!!<BR/><BR/>Why do people listen to 1480 WHBC. News. Who ever thought of that idea? This is why WHBC will do okay still. Dont tell me that WHLO even has a chance to be in the top 5, if so your crazy. <BR/><BR/>NEWS...NEWS...NEWS. Once again, Canton folks could care less about AKRON NEWS, CLEVELAND NEWS, YOUNGSTOWN...I could go on and on. They care about Canton. And while WHLO is a fantastic station, they want the big boy toys, so do they care a darn about Canton?<BR/><BR/>WHLO AM will and always will be noted for its NEWS. Guess what, RESEARCH PROVES IT! You think CC brought in a reasearch company for WHOF? Nope, CC wont throw around that kind of chump change. Thats a LOT of money!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-35787804492211643272007-03-26T08:04:00.000-04:002007-03-26T08:04:00.000-04:00Hopefully that's just an oversight.....news is the...Hopefully that's just an oversight.....news is the only thing that will still hold it together, because that's what 1480 has really been about anyway.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-32014014024033473562007-03-26T07:15:00.000-04:002007-03-26T07:15:00.000-04:00''You just have to suffer the inital consequences ...''You just have to suffer the inital consequences and reap the rewards 4 or 5 years down the road''<BR/><BR/>WHBC and NextMedia don't have that kind of time..far from it..they have three books..tops..unless Denver can find a buyer..fast..<BR/><BR/>Noting their new schedule..<BR/><BR/>News is not even mentioned..anywhere..after morning drive..interesting..Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-54567483946859884682007-03-26T01:34:00.000-04:002007-03-26T01:34:00.000-04:00New schedule is posted attheir siteNew schedule is posted at<BR/>their <A HREF="http://www.whbc.com/skin/blurb.php?sectionId=0&contentId=203556" REL="nofollow"><BR/>site</A>raccoonradiohttps://www.blogger.com/profile/09097464094942935414noreply@blogger.comtag:blogger.com,1999:blog-13975530.post-37596155692818145062007-03-26T00:01:00.000-04:002007-03-26T00:01:00.000-04:00Well, Midnight Sunday/Monday and the switch has be...Well, Midnight Sunday/Monday and the switch has been made. Fox sports kicked things off, probably last time I will listen to WHBC-AM.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-43506895065657721652007-03-25T21:10:00.000-04:002007-03-25T21:10:00.000-04:00Not really worth another item, but...We heard WHBC...Not really worth another item, but...<BR/><BR/>We heard WHBC running a Dennis Miller promo tonight.<BR/><BR/>"...from noon to 3, exclusively on NewsTalk 1480 WHBC."<BR/><BR/>So, it's finally "out there" as far as listeners (listeners who don't read OMW) go.<BR/><BR/>-The ManagementOhio Media Watchhttps://www.blogger.com/profile/07003503894299610300noreply@blogger.comtag:blogger.com,1999:blog-13975530.post-65645969437971530622007-03-25T20:23:00.000-04:002007-03-25T20:23:00.000-04:00Unfortunately I am guessing the answer to the ques...Unfortunately I am guessing the answer to the question, "What station do you listen to?" will become, "Well, I used to listen to 1480 WHBC, but now I listen to..."Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-65157462722718669812007-03-25T17:51:00.000-04:002007-03-25T17:51:00.000-04:00If they go all sports, thats fine. Let them go al...If they go all sports, thats fine. Let them go all sports. If you dont believe in a MARKET RESEARCH STUDY, once again, thats fine. <BR/><BR/>STUDIES cost a LOT of money and 99.7% of the time, they are RIGHT! You just have to suffer the initial consequences and reap the rewards about 4-5 years down the road. <BR/><BR/>The biggest and best radio stations in the world do these things, and guess what. They are the biggest and the best for that reason. B101 in Phila does a Market Research Study EVERY MONTH. <BR/><BR/>I hope the best for Nextmedia and their Canton cluster. Will their be an initial blow to the station? Thats for all of us radio junkies to ponder. But in the end, what are you in radio for. <BR/><BR/>Listeners know what they want. You think they are going to all get together in a meeting hall and say "when these market study folks come around, tell them you want talk so we can skew the report to make it look bad". Thats crazy!!!!<BR/><BR/>In the end, they dont care if its Talk, Oldies, Russian Polka or Sports. It to them has been and always will be 1480 WHBC.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-40260600755439271082007-03-25T14:18:00.000-04:002007-03-25T14:18:00.000-04:00''Its called MARKET RESEARCH. Something NextMedia...''Its called MARKET RESEARCH. Something NextMedia paid big bucks for. They know what they're doing.''<BR/><BR/><BR/>Really?<BR/><BR/>Then why did it take NextMedia nearly SEVEN YEARS to figure out what they needed to do?<BR/><BR/>Why was the move to talk, which was inevitable, not made in 2000 or 2001, when plenty of syndicated shows were still out there to be signed up?<BR/><BR/>Why did NextMedia not jump on the Air America bandwagon when it was readily avaliable?<BR/><BR/>Whatever research NextMedia may have sprung for is a smokescreen for their sales department--what's left of it--to try to convince clients to hang on through the transition..<BR/><BR/>What is ''Plan B'' if Ponder, Miller and Russell fail to generate ratings and revenue once ''Fred and Pam'' have left the microphone?<BR/><BR/>Here's a prediction..<BR/><BR/>WHBC will be All Sports within 18 months to two years..with a local morning show..Jim Rome..and Fox Sports..all day..every day..Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-62219966970711518642007-03-25T08:31:00.000-04:002007-03-25T08:31:00.000-04:00WGN used to ALWAYS be #1 12+. Recently in the Fall...WGN used to ALWAYS be #1 12+. Recently in the Fall book they fell again to #2 12+ beaten by WGCI. 5 years ago that never happened. They actually saw #4 12+ once late in 2005. <BR/><BR/>But more importantly is the Persons 25-54. They were ranked 20th in the Fall book beaten by WLS, WBBM, WSCR and WMVP. That is big challange they are having. If they didn't have the Cubs broadcast (25% of their total revenue) they would be even lower.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-42525108806615470042007-03-24T18:39:00.000-04:002007-03-24T18:39:00.000-04:00I'd like to be failing as well as anonymous #4 cla...I'd like to be failing as well as anonymous #4 claims WGN is. Let's see...#1 in the market in revenue, #1 12+ last spring and summer books. Yeah, that's one pathetic, declining radio station right there.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-47107935987541719172007-03-24T15:13:00.000-04:002007-03-24T15:13:00.000-04:00hello, iraq study group ring a bell?hello, iraq study group ring a bell?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-54045752276505062622007-03-24T14:49:00.000-04:002007-03-24T14:49:00.000-04:00here is another food for thought. Beaverkettle he...here is another food for thought. Beaverkettle helped build a strong brand in the HBC name. <BR/><BR/>I understand that Arbitron weighs out numbers. I used to work for them. But, the average diary return is from a Woman 32-40. HBC is and was #1 for a reason. Its not because it was spinning all the hits of the 1950's or 60's. Its because Beaverkettle and everyone else made it an EMPIRE!<BR/><BR/>Its called MARKET RESEARCH. Something Nextmedia paid big bucks for. They know what their doing. Do I know how it will end up? No, but you dont commission a report if your not going to do what it says.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13975530.post-344705436402134852007-03-24T14:44:00.000-04:002007-03-24T14:44:00.000-04:00It was never said that only Canton people have a 5...It was never said that only Canton people have a 5th grade LISTENING COMPREHENSION in radio.<BR/><BR/>Once again, go back to your roots. What was one of the first things you were taught when becoming a disk jock. Never say more than 2 things before going on to the next item on deck. It was never meant for music quantity, if you think that....wow, your way off. Its due to the fact that the average listener only can absorb so much and then move to the next thing. Hmmm.<BR/><BR/>I could go on and on.<BR/><BR/>Listeners DID not tune into HBC-AM for the oldies. While Canton is slightly an older market, I dont know how many 35 year old women listen to HBC-AM for the best hits of the 1960's. They listened to it because... ITS LOCAL, ITS CANTON, AND ITS STABLE. HBC has always been around and its what people know. <BR/><BR/>Once again, when you constantly say AKRON or your AKRON/CANTON, or AKRON, AKRON, AKRON and then GREEN, KENT, CANTON...it makes you say, "what about me in lonely little Massilon". <BR/><BR/>Canton hates playing second fiddle to Akron. They always have, and always will.<BR/><BR/>Will HBC AM be affected? I would say so, but will HBC FM be affected? It might loose some cume, but really in the end..it wont fall far from the top. Dont expect RQK, KDD, HLO or HOF to ever be in the #1 position, its just not going to happen.<BR/><BR/>I really see this as a battle between QXK, ZKL and HBC FM to fight for.Anonymousnoreply@blogger.com