From the department of "One of Our Favorite Obsessions": A listener along the Ohio/PA border reports that once-silent WGRP/940 Greenville PA has returned to the air.
Take a guess what format it's running! Go on, we'll wait.
We'll give you a hint - what format does Beacon Broadcasting's Harold Glunt run on the AM dial? You guessed it...the "Wexy 107" oldies format once heard on WGRP sister station WEXC/107.1 in that same city. 107.1 has been Youngstown-targetting Christian rocker "Freq 107" for a few weeks now. "Wexy 107" has also been running the past few weeks on new Beacon acquisition WLOA/1470 Farrell PA.
And actually, it's no surprise, since along with listing the now-off-in-other-format 107.1 in its legal IDs, the new "Wexy 107" incarnation has also ID'ed the until-now-silent WGRP, even when it was not actually on the air! So, you have two small AM stations running the unchanged oldies format that used to run on the FM in Greenville, complete with its frequency number, and no acknowledgement of the AM stations except at legal ID time. Yep, that makes sense to US.
We're still waiting to hear if Beacon's WANR/1570 Warren or new acquisition WRTK/1540 Niles will join in the Wexy party at some point, as rumored earlier right here in OMW...
Wednesday, August 03, 2005
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