The future direction of CBS Radio Cleveland alt-rocker WXRK/92.3, once known as WXTM "Xtreme Radio", has been announced.
WXRK programmer Kim Monroe checks in with the folks at FMQB, and says the station will officially unveil the on-air name "92.3 K-Rock" on January 17th, with a return of the existing airstaff. As far as the music is concerned, Monroe tells FMQB that listeners can expect to hear...well, pretty much everything they're playing now. Since the first of the year, 92.3 has been throwing in a broader alt-rock playlist "on random" (without air personalities), including what FMQB calls "depth tracks from core Alternative artists".
It's pretty much what we expected when we first wrote about this a few days ago...no major format change, a broader playlist and a new name. By the way, the name is the same as one used for a long time by the CBS Radio New York City station which shed the WXRK calls for WFNY this week, in its change to talk "Free FM".