After weeks of promising Christmas music next week via a countdown on its website, CBS Radio Cleveland AC powerhouse WDOK/102.1 couldn't resist opening its presents early.
Numerous OMW readers alerted us that "SoftRock 102.1" turned on the holiday music this morning, three days before the end of the online countdown.
Sure enough, the station - both on-air and online - is playing the seasonal music, and promoting itself as "Cleveland's Holiday Music Station".
And if Salem CCM WFHM/95.5 "The Fish" is planning a similar flip to Christmas music, it'll now be second in the market.
As of this writing on Friday afternoon, "The Fish" is still offering its usual CCM format. We don't know if the station plans to go all-Christmas music this year, but in the past, WFHM has done so, usually before Thanksgiving...