Monday, February 02, 2009

Columbus Classic Hits Flip Confirmed

UPDATE 2:21 PM 2/2/09: An OMW reader in the market tells us that "Big Hits" did indeed debut on WJZK/104.3 Richwood at 12 noon, with smooth jazz WJZA/103.5 Pickerington now as a solo act.

Our original item is below...

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We mentioned it in our item earlier this morning, and we've now confirmed that Saga's "Big Hits" classic hits format in Columbus - bumped off of WODB/107.9 when that station grabbed the hot AC format and "Mix" moniker left behind by Dispatch/RadiOhio's WBNS-FM 97.1 in its move to sports - is landing on 104.3 FM.

That'll be "Big Hits B104.3", a move now further confirmed by this logo found at the old "B107.9" website.

OMW hears that as we suspected, the classic hits "Big Hits" format will only displace one of the two frequencies now used by Saga's smooth jazz outlet. WJZA/103.5 Pickerington will continue with smooth jazz when 104.3 makes its format change.

We also hear that both formats will continue without program director Bill Shannon, who was actually tagged by Saga in a budget cut late last year...but continued to work for the company over the past couple of months.

We're told that AC WSNY/94.7 "Sunny 95" program director Tony Florentino takes over programming duties for the other Saga/Columbus Radio Group stations...

6 comments:

Matt said...

Big Hits landed on 104.3 FM at 12:00 pm.

103.5 still is running smooth jazz and still think's it has a sister at 104.3 in the imaging.

Tri-State Media Watch said...

So Columbus is playing radio format musical chairs...and Cincinnati may be playing some anchorperson musical chairs...is February Musical Chairs Month?

Marley Greiner said...

Can Columbus radio get much worse?

Aaron said...

Where are they getting the "B" in "B104.3" from? Is there a callsign switch in the future?

Ohio Media Watch said...

Various trade reports today say 104.3 will pick up the WODB calls being abandoned by 107.9 - which takes the WVMX calls to match its new "Mix" identity.

--The Management

Nathan Obral said...

Heh. The WVMX calls are recycled from Cincy's former homogeneous CC HAC'er "Mix 94.1" (now WNNF "Radio 94.1," which CC spun off to Cumulus) - that was either copied onto WMVX in Cleveland... or maybe it was the other way around.