Thursday, September 13, 2007

Radiothon Time

Here at OMW, we've paid some attention to local media participating in charity events, like the long-time Akron Children's Hospital Radiothon produced by the folks at Clear Channel hot AC WKDD/98.1.

For whatever reason, we've not really mentioned a similar effort undertaken by WKDD's hot AC sister station in Cleveland, WMVX/106.5 "Mix 106.5". But it's going on now, and we'd like to give it a boost.

The 5th Annual Brian and Joe Rainbow Radiothon is a three-day event, which started Wednesday, and runs today and tomorrow from 6 AM to 6 PM. "Mix" morning guys Brian and Joe are handling the 12-hour-a-day live broadcast from the beneficiary for the event, Cleveland's Rainbow Babies and Children's Hospital.

OMW hears Brian and Joe and the WMVX crew brought in some 418-thousand dollars in last year's version, and are hoping to have even more success this year.

Like the WKDD radiothon, the Cleveland effort will also feature change collection "Change Bandits", hoping to turn small change into big cash for the Rainbow folks.

You can donate via phone (216-983-5437 or toll-free, 888-431-5437), or via an online donation form found here...

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