Another One Rides The Sleigh

To almost no one's surprise, CBS Radio AC WDOK/102.1 "SoftRock 102.1" has become the first Cleveland market station to flip to holiday music.

OMW hears that it was WDOK program director and OMW reader Scott Miller who launched the Christmas tunes parade at 9 AM today.

We didn't hear it directly from Scott, but really, it was not a surprise that today was the day for the flip. WDOK has usually been the first Cleveland market station to adopt the usually popular and profitable Christmas music run - which many AC stations see as a boost to their year-end fortunes.

The move comes after not one, but both, Canton market AC stations went to holiday tunes - Clear Channel's WHOF/101.7 "My 101.7", and NextMedia's WHBC-FM/94.1 "Mix 94.1"...