Wednesday, November 07, 2007

Cumulus' Ohio Four Spin

Cumulus, also seeking to end up going private, has just done its own round of spinoffs intended to slim the company's station roster, and four of those spinoffs involve the OMW coverage area.

In the Youngstown/Warren market, Cumulus is moving standards WSOM/600 Salem and AC WLLF/96.7 Mercer PA "The River" to Stratus Radio LLC. And in the Toledo market, it's classic rock WXKR/94.5 Port Clinton and top 40 WTWR/98.3 Luna Pier MI "Tower 98-3" headed for Stratus Land.

See any connection here?

Not only are the four stations not the most coveted assets in each Cumulus cluster, they're all licensed to suburban or even out-of-state outposts. And in one case, with WLLF, it is actually a Western PA station...aiming at Mercer County, along with sister WPIC/790 Sharon PA.

The move involving 19 stations reduces Cumulus' footprint, so the FCC will look more favorably upon its bid to go private.

Like in other such cases, don't expect immediate format or personnel changes at any of the staions - at least any linked to the move into the spinoff firm. Though Stratus will be eventually, presumably, charged with finding new buyers for the 19 stations, for now they'll likely be operated as they have been...and listeners will scarcely know that a new owner will have them...

5 comments:

ohiobiz said...

Interesting relationship with two companies that have "Clouds" for names! Just an observation...

Juli said...
This comment has been removed by the author.
Juli said...

I listen to WLLF and hope that there aren't any changes made. If they do, I hope it's either an all-80s station, a Jack/Bob FM type station or a station with the format that they have now but more adult contemporary focused.

yekimi said...

When all is said and done, there will be even more people out of work. The new owners will have to fire people to reduce costs so they can make their money back on their station purchases. Soon each company will have only one or two persons working from a shack somewhere pushing buttons to keep the autmation humming.

yekimi said...

automation*