Wednesday, October 15, 2008

THIS JUST IN: WKYC Adopts New "Look"

Visual changes have come to Gannett Cleveland NBC affiliate WKYC/3.

WKYC senior director and "Director's Cut" blogger Frank Macek has details of the new on-air look at "Channel 3 News", along with some screen shots from this afternoon's noon newscast.

Macek notes that the new look means WKYC's owner has joined the companies standardizing the on-air appearance of newscasts:

This new look is part of Gannett's companywide, G3, initiative look that will appear on all of the company's broadcast properties.

The standardization, presumably, means that the company can "centralize" the graphics out of one hub...leading to less (or no!) need for locally-produced graphics...

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