Sunday, October 08, 2006

WKNR - Fueled by FOX

Just a note to confirm what's been reported before: Salem sports talk WKNR/850 Cleveland is indeed, as the on-air liners now say, "fueled by FOX".

Well, FOX Sports Radio, to be exact, which bowed in on schedule at 'KNR very early Sunday morning.

And if you really, really want to be picky about it, FOX Sports Radio is actually "fueled" by Premiere Radio, the network/syndication arm of Clear Channel, which owns sports/talk competitor WTAM/1100.

Premiere licenses the FOX Sports name, and some of the TV network's talent work on the radio network.

Network radio makes strange bedfellows, but with Clear Channel no longer planning a 24/7 sports outlet in Cleveland (see: the death of WWVA/1170 Wheeling WV's planned move to Northeast Ohio), it's in the network's best interest to clear a top 30 market more than it's in WTAM's interest to cause grief to its alleged primary competitor...

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