OMW hears that Clear Channel Cincinnati sports "Homer, The Sports Animal" did indeed make its move to 1530 AM today.
We've also heard that the station is indeed, as OMW suspected, simulcasting on both its new home of WCKY/1530, and its old home of WSAI/1360, today. The simulcast started at just after 6 this morning, when "Homer" introduced itself and its airstaff to 1530 AM's listeners...and noted that "soon, you'll be able to hear 'The Revolution of Talk Radio,' Jerry Springer and Ed Schultz on 1360 AM".
This was followed, we're told, by frequent announcements that WSAI/1360 will break off from the "Homer" simulcast at midnight tonight, when it would begin airing the liberal talk format heard until today on 1530 AM.
The most interesting part of today's events comes not on the web stream or on the air, but on the website of "Springer on the Radio", posted by show co-host/sidekick Jene Galvin:
Today Cincinnati listeners will hear - for this day only - a sports format on our former signal, 1530 AM. Starting tonight at midnight, Springer on the Radio and the other progressive lineup will switch to 1360 AM in Cincinnati. Today only, the sports lineup is being broadcast on both 1530 AM and 1360 AM. Our Cincinnati listeners can tune in to our show online for today.
We've gotten some contacts this morning asking about the two local sports talk show hosts doing the morning show, especially since they're taking shots at liberal talk on the air. Here's their story: They've been on the air in Cincinnati talking sports since 1997, for nine years, and have built a tiny audience at best over that time period. Let that fact speak for itself and their amateurish attitude toward our format on the air today.
Since this morning's announcement, we note that the liberal talk format's web stream - now at WSAI.com - is still intact, with WCKY.com now home for "1530 Homer" and the sports format's web stream.
At this hour, we're hearing Air America host Sam Seder subbing for Al Franken on WSAI.com, and John Feinstein subbing for Jim Rome on WCKY.com.
OMW has no idea where 1530's long-running paid religious programming block will run starting tonight at midnight. It's historically been attached to whatever format runs on 1530, due to that station's blowtorch nighttime signal...