As has been reported, Cumulus' 96.5 frequency in the Cincinnati market is about to be something else, when country WYGY officially moves fully to the 94.9 frequency once housing "Mojo 94.9".
Following up on the speculation about top 40 on the former WMOJ/96.5...a top Cumulus suit says "not so fast".
Cumulus executive VP John Dickey tells AllAccess that the station's new calls of WPRV "mean nothing", and calls rumors of a top 40 format "pure wishful speculation on the part of the industry"...saying the WPRV calls are "just good hard consonants when said".
"Power 96.5", anyone? We'll see...