Wednesday, July 12, 2006

Two My Network TV Moves

As a number of Ohio TV stations get ready to mount a fall season with a new network, at least two stations are doing something this week.

MY43 COMING?: The long-standing website, online home of current Cleveland market UPN affiliate WUAB/43, is now sporting this one-page under construction graphic... with a hint of things to come:

Presumably, this leads to on-air branding of "My 43" to replace "UPN 43" at the market's upcoming My Network TV affiliate.

Well, at least for how long it will last at the Raycom Media sister of CBS affiliate WOIO/19...the station hasn't been emphasizing the UPN 43 branding for all that long. Until fairly recently, it was "43 The Block". We recall one of our earlier missives on that name: "The Block of What?"

WOIO's website at is unaffected.

CAPITAL GETS MY NET ON DIGITAL: That second "new network" has also found a landing spot in Columbus, and it won't be running off pattern on the current "UPN Columbus" (WWHO/53 Chillicothe) when that station becomes an affiliate of the CW Network in September.

TVWeek reports that among the latest batch of outlets for My Network TV includes Sinclair's WSYX/6 "ABC 6", half of the company's current duopoly with co-owned WTTE/28 "FOX 28".

The story indicates My Network TV will air on WSYX-DT, which would indicate the company will mount a third channel via the ABC 6 digital signal - and seek cable and satellite carriage in the market. That's the same route taken by Chelsey Broadcasting ABC affiliate WYTV/33 Youngstown...which will launch "MyYTV" in the fall on WYTV-DT, as that market's My Network TV outlet.

Sinclair has a very good relationship with the MNTV folks...they were one of the first broadcast groups to sign up for the new network, happy with the fact it wasn't asking for "reverse compensation" like The CW is.

Thanks to an OMW tipster for the heads up on both of these items!


Anonymous said...

Go to and look to the left and see what they have. I have to admit I am a little shocked but after you see it It makes you wonder. BTW Youngstown's MNTV website is

Anonymous said...

So....what is on Channel 8's website that shocked you??

Anonymous said...

As of today, and perhaps earlier this week, WUAB has been airing new station ID bumpers as "WUAB, My 43." I also saw a promo for one of the new shows making its debut in mid-September.

richardnelson said...

the my network tv promo look on the left side.

Anonymous said...

The promo for fashion house is one the ch 8 webpage. Why would they show or have in this case a web ad for a show they are not going to air but rather a comepeting station will air? Unless it has something to do with the web page being automatically fed ads from LA, it is very strange to give free ad time to another station like WUAB.

Anonymous said...

I happen to have originally pointed these items out and I'd like to add some thoughts of my own. (Although they may be incredibly inane...)

WUAB is not alone in somewhat prematurely introducing the "My" branding... almost all the Fox O&Os joining My Network have done the same. On the other hand, I know of no CW stations that have done so. Probably because being "My" something can mean anything you want it to mean.

Also wanted to point out that this isn't "TVWeek's story"; it's been reported on by Broadcasting and Cable, although I chose TV Week because it doesn't mangle WSYX's call letters.

Being a Seattle guy and thus unaffected by any of this, what I find most interesting is that, apparently, CBS has pulled an about-face and decided it wants to affiliate its non-CW UPN stations with My Network TV after all, after it looked certain they were all going independent. Except WSBK in Boston. Hmm.

In other Fox-related news, on the day of the All-Star Game they announced they've re-upped with Major League Baseball for seven years. No more division series on Fox, and they'll only do one league championship series a year, alternating leagues. TBS will do the division series and will give up its national Braves games in favor of a Sunday afternoon game of the week. The broadcaster of the non-Fox LCS is still to be determined, and Fox could still show some games there. More details: