Wednesday, August 09, 2006

Ed Schultz Rips Cincy Affiliate

It's not often when a syndicated talk radio show host takes one of his own affiliates to task on his show, live, but that's what Jones Radio liberal talk host Ed Schultz has been doing this afternoon.

"Big Eddie" launched right into Cincinnati affiliate WSAI/1360 "The Revolution of Talk Radio", the Clear Channel liberal talker which recently swapped positions with sports WCKY/1530. We missed his first litany of complaints, but just heard Schultz take his Cincinnati station to task again.

"You can't develop revenue and ratings with dead air, double programming, programming playing on top of each other," said Schultz, apparently in response to listener complaints about how WSAI has been operating.

And bridging the radio and political worlds in his rant, Schultz said: "I just want to know if there's as much dead air over on the conservative station. I just want to know if there's someone who can answer that question."

Schultz says Clear Channel AM operations director Darryl Parks responded to his earlier comments via E-Mail, denying the complaints alleged by listeners.

The Fargo ND-based host also complained that the station hadn't been marketed properly even in its earlier incarnation on 1530 AM, and noted that he "hadn't been asked to cut liners for 9 months".

OMW hears WSAI may even have pulled Schultz's program for a while earlier, though the station's web feed is playing the show as per usual at this hour.

As for Mr. Parks, he has his own the CC Cincinnati AM programmer responds to a request for comment from your Mighty Blog of Fun(tm):

"The rules of a talk show are: #1 It's about ratings and revenue. #2 Never let the facts get in the way of a good talk show. Glad to hear Ed is finally following my directions!"

No matter what happens as a result of this, it appears Schultz believes his show will be pulled in Cincinnati - he's already said that - and he apparently feels determined to push that along by throwing a match into gasoline...


Anonymous said...

Sounds like the force behind Eds show is getting back at his former employer.

Does the name Randy Michaels ring a bell.

Anonymous said...

Ed, WHO?

Anonymous said...

Of course Big Eddie has a valid point. Ed Schultz beat Hannity's hiney in Seattle (2.6 to 1.7), in Portland (5.0 to 2.4) and in Denver (2.1 to 1.1), all in the 25-54 demographic and doing very well in many more markets as his voice is heard more. He should expect higher standards from affiliates. Our Fresno affiliate (CBS Radio) finally realized the $ potential and got their act together after months of dead-air, cross-voicing, etc.. Ya can't run a successful station with a bot. There are dozens of very robust AAR affiliates throughout America, many in the west - and by & large have picked up the Ed Schultz Show as a main attraction. I hate commercials, but ya can't have a voice in media w/o $.

Anonymous said...

First of all, when the switch happened between 1530 and 1320, it was putting Air America onto a station with a weaker signal.

Second of all, Air America has had to fight an uphill battle to get whatever stations they are on.

The station director of WSAI should kiss Schultz's ass, but then again, clear channel runs that station and we all know Clear Channel is an RNC organization.

Anonymous said...

Oh...I meant 1360...not 1320 in the last post. My bad.

But I will say the entire Air America station has been marked like crap because Clear Channel owns the station. Clear Channel is a neocon outlet and it is a wonder Schultz is on in the neocon-hole of Cincinnati at all!