The two local affiliates of incoming TV networks The CW and MyNetworkTV are unveiling more online.
Raycom Media's WUAB/43 has unveiled a new website entirely for the occasion. "Cleveland's Go-To Place For Everything" promises: "MY FRIENDS, MY SHOWS, RIGHT HERE".
It's a clear attempt to capitalize on that certain popular "My" website, MyNetworkTV parent NewsCorp/FOX's "MySpace", with blog links, dating tips and music and "hangout" information.
Over in CW land, incoming affiliate WBNX/55 has put up an extensive section on the new network, including promo video produced both by the network and by the station.
That latter video announces that WBNX will pick up reruns of the sitcom "George Lopez" in 2007, and the syndicated run of the ABC hit "Desperate Housewives" in 2008.
It also shows what would appear to be the final "WBNX CW" logo, though the video loop didn't seem to use the color blue for the WBNX call letters. The top of the CW page says "Cleveland CW".
Despite the new content, WBNX's "Trends" page hasn't changed much - since the station changed the "endeavoring for" date to September 2006 for the upcoming WBNX-DT digital signal. But the link to "WB Shows in HD" has now been changed to list The CW's HD shows...